Question 1

Is there a free plan?

Accepted Answer

Your first tour is completely free — no credit card required. When you need unlimited tours, it's $19/month.

Question 2

Do I need a developer to set it up?

Accepted Answer

Just once, briefly: a developer adds one script tag to your site. After that, anyone on your team builds and edits tours visually from the dashboard — no engineering for every change.

Question 3

Will it slow down my site?

Accepted Answer

The embed script is lightweight and loads asynchronously. It won't affect your page load time.

Question 4

Can I control who sees a tour?

Accepted Answer

Yes. Target tours by page URL, user attributes, or plan. Set frequency capping so users only see a tour once.

Question 5

Can I customize the look and feel?

Accepted Answer

Fully. Match your brand colors, button styles, and overlay settings from the dashboard — no CSS needed.

Question 6

How does the AI content assistant work?

Accepted Answer

Click "Suggest Title & Description" on any tour step. StepsKit uses Anthropic's Claude to analyze the target element, page context, and previous steps, then generates a title and description. You review and edit before publishing. Free users get 10 generations, Pro users get unlimited.

Question 7

Do you charge per MAU like other tools?

Accepted Answer

No. StepsKit is a flat $19/month regardless of how many users see your tours. No usage limits, no overage fees.

Question 8

Does StepsKit work on mobile apps?

Accepted Answer

StepsKit runs in any web browser — desktop, tablet, or mobile web. It's not a native iOS or Android SDK; for native apps, you'd embed your tours via a webview.

Question 9

Is StepsKit GDPR compliant?

Accepted Answer

Yes. Under GDPR, platforms must minimize data collection and give users clear control over their personal data. StepsKit only stores tour analytics tied to a visitor ID you control and doesn't track personally identifiable information unless you explicitly pass it via setUserAttributes(). The platform is hosted on Vercel and Supabase, both of which support EU-region data residency.

Question 10

Is StepsKit accessible?

Accepted Answer

Yes. StepsKit popovers implement the ARIA dialog pattern with role="dialog", aria-labelledby, and aria-describedby, plus automatic focus management on open and close and a Tab focus trap inside the popover. Keyboard control is on by default — Escape closes the tour, and arrow keys move between steps. The embed is designed to align with WCAG 2.1 guidance on dialogs, focus order, and keyboard accessibility.

Question 11

How does StepsKit compare to Appcues, Pendo, and Userpilot?

Accepted Answer

StepsKit covers the core jobs — onboarding, feature adoption, tooltips, in-app guides — at a flat $19/month with no per-MAU pricing. Appcues, Pendo, and Userpilot are enterprise-priced platforms that charge by user count, often starting in the hundreds or thousands per month. If you need enterprise audit logs or a full product analytics suite, those tools are a better fit. If you want to ship onboarding without a procurement cycle, StepsKit is built for that.

Question 12

Can I use StepsKit with React, Next.js, or Vue?

Accepted Answer

Yes. StepsKit is framework-agnostic — add a single script tag to your site and it works with React, Next.js, Vue, Angular, Svelte, or plain HTML. If it runs in a browser, StepsKit works.

Question 13

What if it's not for me?

Accepted Answer

No worries. We offer a 14-day money-back guarantee, no questions asked. Just reach out and we'll refund you.

Question 14

What is user activation?

Accepted Answer

User activation is the metric that measures whether a new signup reaches their first meaningful value moment in your product. It's expressed as a rate — the percentage of new signups who hit a defined activation event within a fixed window. Activation is the leading indicator of retention: users who activate stick around; users who don't almost never come back.

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