Simple, flat-rate pricing
Unlimited tours. Unlimited users. Unlimited teammates. Whether 100 or 100,000 people see your tours this month, the invoice is the same. No usage tiers, no per-seat fees, no feature gates.
Everything included in StepsKit pricing
Everything, one plan
Every feature available from day one. No tiers to compare, no gates to hit. Free plan includes 1 tour, 1 hint group, and 1 announcement — add a card only when you're ready for more.
What's included
- Unlimited tours, hints, and announcements
- Unlimited monthly active users
- AI content assistant
- Analytics dashboard with step-level engagement
- Custom theming to match your brand
- Audience targeting & segmentation
- Page-level visibility rules
- Email support
Why flat pricing
Flat pricing beats per-MAU billing
Most onboarding and adoption tools price on MAU — the more users you reach, the more you pay. That's backwards. The whole point is to reach more users. StepsKit is $19/month whether 100 or 1,000,000 people engage with your experiences.
| Feature | StepsKit | Typical MAU-based tool |
|---|---|---|
| Monthly starting price | $19 | $400+ |
| Price scales with monthly active users | No | Yes |
| Per-seat fees for teammates | No | Yes |
| Unlimited tours | Yes | Often gated |
| Analytics dashboard included | Yes | Higher tier |
| Annual contract required | No | Usually |
Competitor figures shown are typical of MAU-priced product adoption tools and may vary by vendor and tier.
FAQ
Pricing questions
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