Pricing
Unlimited tours. Unlimited users. Unlimited teammates. Whether 100 or 100,000 people see your tours this month, the invoice is the same. No usage tiers, no per-seat fees, no feature gates.
Plan
Everything, one plan
Every feature available from day one. No tiers to compare, no gates to hit. Build your first tour free — add a card only when you're ready for more.
What's included
- Unlimited tours
- Unlimited monthly active users
- AI content assistant
- Analytics dashboard with step-level engagement
- Custom theming to match your brand
- Audience targeting & segmentation
- Page-level visibility rules
- Email support
$19/month
Flat rate · no MAU fees
Start with 1 tour freeNo credit card needed to start. 14-day money-back guarantee. Cancel anytime.
Why flat pricing
Your user count shouldn't punish you.
Most product tour tools price on MAU — the more users you reach, the more you pay. That's backwards. The whole point of a tour is to reach more users. StepsKit is $19/month whether 100 or 1,000,000 people see your tours.
| Feature | StepsKit | Typical MAU-based tool |
|---|---|---|
| Monthly starting price | $19 | $400+ |
| Price scales with monthly active users | No | Yes |
| Per-seat fees for teammates | No | Yes |
| Unlimited tours | Yes | Often gated |
| Analytics dashboard included | Yes | Higher tier |
| Annual contract required | No | Usually |
Competitor figures shown are typical of MAU-priced product adoption tools and may vary by vendor and tier.
Pricing questions
Ship your first tour today
Free to start, $19/month when you need more. No credit card, no contracts.
Create Your First Tour Free