StepsKit
UserGuidingWeighing several tools at once? The best product tour software roundup covers the wider field, and StepsKit's feature list sets out what the single plan includes.
UserGuiding alternative
Pricing verified 19 August 2026 · Updated August 2026
UserGuiding bundles a knowledge base, session replay, and an AI support assistant into one adoption suite. It meters that suite on logins, then counts how much runs at once: fifteen guides on the entry plan. StepsKit ships fewer surfaces, uncapped, at one price.
Flat price · no MAU metering · no sales call
StepsKitvsUserGuiding
StepsKit vs UserGuiding: the short version
The verdict
UserGuiding and StepsKit both put onboarding inside a web app, and UserGuiding covers far more ground. It ships a hosted knowledge base, session replay, an in-app AI support assistant, A/B testing, and localization. StepsKit ships none of those. UserGuiding publishes a real rate card: $174 a month billed yearly at 2,000 monthly active users, $244 at 9,900, above which both published plans read "Let's Talk". Its entry plan also counts active content, stopping at 15 guides, one checklist, and one survey. StepsKit costs $19 a month with no user meter and no content ceiling. A free Support Essentials tier exists, carrying help content but no guides. Passing the MAU quota costs nothing extra; UserGuiding simply stops showing guides until the count falls back. The trade is breadth against a bill that never moves.
Stay on UserGuiding if
onboarding sits beside a knowledge base, recorded sessions, or an AI assistant fielding support questions.
Switch to StepsKit if
the meter counts every login, and fifteen active guides is a ceiling already in view.
The case for UserGuiding
What UserGuiding does better than StepsKit
Captured from userguiding.com, its pricing table, and the UserGuiding MCP launch post on 19 August 2026.
Support and onboarding share a tool
A hosted knowledge base, a resource center launcher, and an AI assistant that resolves user questions all sit alongside the tours. StepsKit covers the guidance half and nothing else. For a team that would otherwise buy a help-center product too, one subscription doing both jobs is a real saving of money and integration work.
The prices are on the page, and one plan is free
Two of three paid plans publish a figure, and a slider moves it as the user count rises, so a buyer can model a bill without booking anything. Below them sits Support Essentials at no cost, carrying a knowledge base, a resource center, and 50 AI resolutions. Most of this category quotes on request and offers nothing free.
Passing the quota does not produce an invoice
UserGuiding says that when the MAU quota is exceeded it stops showing materials until the quota rises or usage falls back, and it will not charge extra. Plenty of metered vendors bill the overage instead. A finance team gets a hard ceiling on spend, which is often worth more than a soft one.
Experiments and translations are built in
A/B testing with goal tracking, plus localization with auto-translate, both arrive on the Growth plan. Those are the two capabilities teams most often outgrow a simple tour builder to get. StepsKit offers neither, so a team that has started measuring onboarding variants has already outgrown it.
An agent can reach the underlying data
The UserGuiding MCP server exposes seventeen tools covering user records, company lookups, event tracking, and knowledge-base articles. An AI client can segment users or file an article without a person opening the panel. StepsKit's MCP does not read analytics and its event tracking call is inert.
The case for switching
Why teams switch from UserGuiding
Each friction below comes from UserGuiding's own published pricing table and FAQ, not from third-party reviews.
The meter counts logins
UserGuiding defines a monthly active user as any unique user ID that logged in during the previous 30 days. Onboarding reaches a small slice of those people. The bill tracks everybody who signed in, while the value tracks the few who opened a guide, and those two numbers separate as a product matures.
The published price runs out at 9,900 users
The slider quotes figures across three bands, ending at 9,900 monthly active users. Cross that and both Starter and Growth stop showing a number. A product growing past ten thousand logins therefore returns to a sales conversation, which is the position the published rate card appeared to have solved.
The entry plan counts your content
Starter permits 15 active guides, 10 hotspots, one checklist, one survey, one banner, and one resource center. Reaching that ceiling takes no new users at all; it takes one productive quarter of writing guides. Retiring a working guide to publish a new one is an odd constraint on a product built to encourage publishing.
Crossing the quota takes the guides down
UserGuiding states that exceeding the MAU quota stops users seeing guides and other materials until the quota is raised or usage drops. The spend is capped, which is welcome, but the failure lands on new users during the week the product is growing fastest.
The answers to those objections sit on Growth
A/B testing, localization, session replay, custom alerts, and the roadmap all begin on the Growth plan at $349 a month billed yearly. Teams that adopt Starter for its price tend to want at least one of those, and reaching them doubles the bill before any user growth.
Pricing
UserGuiding pricing vs StepsKit pricing
UserGuiding
From $174/mo
The $174 headline is the yearly rate at 2,000 monthly active users. It reaches $244 at 9,900, and past that the pricing page quotes no figure for either published plan.
$174$349Custom
Published paid tiers, lowest to highest.
StepsKit
$19/mo flat
Unlimited MAU — every feature included.
$19$19$19
At 1k, 10k, and 100k users.
Side by side
StepsKit vs UserGuiding, row by row
| Comparison | UserGuiding | StepsKit |
|---|---|---|
| Pricing | ||
| Highest plan pricing | Custom (Contact sales) | $19/month |
| Free plan | Yes — 1 resource center, 1 banner, knowledge base and 50 AI resolutions, but no guides | Yes — 1 tour, 1 tooltip group, 1 announcement |
| Public pricing for paid tiers | Yes | Yes |
| Self-serve purchase (no sales call) | No | Yes |
| Unlimited MAU on paid plan | No | Yes |
| Features | ||
Hosted knowledge baseUserGuiding stores help articles inside the product and its MCP can create and update them; StepsKit has no article store and points at whichever help site a team already runs. | Yes | No |
In-app AI support assistantUserGuiding's AI Assistant answers end-user questions with no person involved, metered in resolutions; StepsKit's AI writes step copy for the author and never faces the end user. | Yes | No |
Session replayUserGuiding records sessions from the Growth plan, quoted at 3,000 recordings; StepsKit reports step-level engagement and drop-off but cannot replay what a user did. | Yes | No |
A/B testing onboardingUserGuiding pairs A/B testing with goal tracking from Growth upward; StepsKit has no variant mechanism, so two onboarding approaches have to ship one after the other. | Yes | No |
Localized contentUserGuiding's Growth plan carries one base language plus three translations with auto-translate, and Enterprise lifts the limit; StepsKit renders each tour in the language it was written in. | Yes | No |
Onboarding checklistsUserGuiding ships a persistent checklist widget that marks tasks complete, capped at one active on Starter and five on Growth; StepsKit has no checklist surface at all. | Yes | No |
Resource center launcherUserGuiding's Resource Centers open a launcher holding guides and links, one active on Starter; StepsKit anchors tooltips to elements and offers no central launcher. | Yes | No |
Feature requests and a public roadmapUserGuiding collects feature requests and publishes a roadmap from the Growth plan; StepsKit covers announcements and NPS surveys but has no voting board. | Yes | No |
User and event data through an AI clientUserGuiding's MCP exposes 17 tools spanning user lookup, event tracking, companies and knowledge-base articles; StepsKit's MCP lists analytics as unsupported and its track call does nothing today. | Yes | No |
An AI agent authors guides from your codebaseStepsKit's MCP builds and revises onboarding content straight against the selectors in a codebase; UserGuiding's MCP exposes no tool that builds a guide, checklist or hotspot. | No | Yes |
Unlimited active contentUserGuiding counts what runs at once, stopping Starter at 15 guides, 10 hotspots, one checklist and one survey; StepsKit sets no ceiling on how many experiences are live. | No | Yes |
Guides keep rendering past the plan's user limitUserGuiding charges no overage, and instead stops showing materials until the quota rises or the count falls back; StepsKit has no user quota to cross. | No | Yes |
Where StepsKit fits
Where StepsKit fits — and where it doesn't
It builds in-app guidance and measures it. It is not a product-analytics suite, a session-replay tool, or an enterprise rollout service.
What it does do ships on one plan: no tagging configuration, no implementation project, no sales cycle to start.
Your planOne plan
- Unlimited tours
- Unlimited MAU
- All surfaces
Next invoiceSame as last
Every feature on every plan
One flat monthly price. Unlimited tours, unlimited MAU, no per-seat metering, no feature unlocks across tiers. The price you see is the price you pay.
1
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Visual builder, no engineering for install
Click-to-target inside your product to attach steps. One line of code to install, no selector tagging or developer ticket required to ship the first tour.
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Audience targeting & frequency capping
Show the right tour to the right user once. Filter by URL pattern, page-level visibility, user attributes, and frequency capping in a single panel.
Decision
Should you choose UserGuiding or StepsKit?
Choose UserGuiding if…
- Support content and onboarding should live in one tool with a hosted knowledge base.
- An AI assistant should answer user questions in-app with no person involved.
- You test onboarding variants and track goals before rolling a change out.
- Onboarding copy has to appear in more than one language.
- Watching recorded sessions is how the team finds where users stall.
Choose StepsKit if…
- Most people who log in never open a guide, yet every one of them meters.
- Fifteen active guides is a ceiling your team would reach this quarter.
- Onboarding should keep rendering no matter how many people signed in.
- Your coding agent should build the tours, not only query user records.
- A knowledge base, replay, and experiments are things you already buy elsewhere.
FAQ
Common questions about UserGuiding
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