Feature Announcements

Your Best Features Are Going Unnoticed

Your team ships a new feature every sprint. You write a changelog post, send an email, maybe tweet about it. Two weeks later, usage data shows single-digit adoption. The feature works fine — users just never found it.

Email announcements get buried. Changelog pages go unread. In-app banners get dismissed in milliseconds. The problem isn't awareness — it's context. Users need to discover features while they're inside the product, at the moment the feature is relevant.

Every unnoticed feature is wasted engineering effort. You built it, tested it, and deployed it. If users don't adopt it, it might as well not exist. The gap between shipping and adoption is where product value dies.

How StepsKit Helps

Contextual Announcements

Highlight new features right where they live in your UI. Point a tooltip at the new button, menu item, or dashboard section so users discover it in context — not in a changelog they'll never visit.

Multi-Step Walkthroughs

Go beyond a single tooltip. Walk users through a new workflow step by step so they understand how the feature works and why it matters. First-use completion rates jump when users get guided context.

Segment-Based Targeting

Show announcements only to the users who need them. Target by plan tier, role, or custom attributes. Enterprise users see enterprise features. Free users see upgrade-worthy highlights.

One-Time Display Logic

Each user sees the announcement once. After they've viewed it, it never shows again. No repeated interruptions, no user frustration — just timely, respectful communication.

How It Works

1. 1

   Add the embed script

   One script tag in your app. Loads async, under 15KB. Takes two minutes and one deploy.

2. 2

   Build your announcement

   Use the visual builder to point at the new feature in your live UI. Write short, clear copy that explains what changed and why it matters.

3. 3

   Target and publish

   Choose which user segments should see the announcement. Publish instantly — no code changes, no redeployment needed.

Real-World Use Cases

Frequently Asked Questions

How is this different from a changelog or release notes?

Changelogs are passive — users have to seek them out. StepsKit announcements appear inside your product, attached to the actual feature. Users see what's new in context, right when they can use it.

Can I announce features without a code deployment?

Yes. After the initial script tag install, product managers create and publish announcements from the dashboard. No code changes, no pull requests, no waiting for the next release cycle.

Will announcements annoy my users?

No. Each announcement shows once per user by default. It appears as a non-blocking tooltip attached to the relevant UI element. Users can dismiss it instantly. There are no modal popups or forced interactions.

Can I track how many users saw a feature announcement?

Yes. The dashboard shows view counts, completion rates, and dismissal rates for every announcement. You can measure whether users actually engaged with the new feature after seeing the tour.